Professional Experience

A detailed overview of my career trajectory, demonstrating progressive growth and leadership in Social Media Strategy, Paid Marketing, and Performance Advertising. Each role reflects a strong record of delivering measurable results, driving brand visibility, and executing data-driven campaigns.

G3 Worldwide PVT LTD

Social Media Specialist

(May 2025 to Present)

Roles and Responsibilities:

  • Managed end-to-end project execution and delivery.
  • Led influencer marketing campaigns and partnerships.
  • Planned and optimized paid advertising strategies.
  • Handled client communication and relationship management.
  • Monitored campaign analytics and performance metrics.
  • Coordinated effectively with cross-functional teams.

Soft System Solution

Social Media Specialist

(April 2023 to May 2025)

Roles and Responsibilities:

  • Developed and executed social media strategies across multiple platforms.
  • Created engaging visuals and video content to boost audience interaction.
  • Managed paid ad campaigns to increase reach and conversions.
  • Monitored analytics and optimized campaigns for consistent growth.
  • Handled team coordination, client communication, and project management.

Duple IT Solutions

Senior Digital Marketer

(Nov 2022 to April 2023)

Roles and Responsibilities:

  • Demonstrated 2.5+ years of expertise in SEO & SMO strategy execution.
  • Optimized campaigns to boost organic traffic and brand visibility.
  • Improved engagement metrics across digital channels.

Ingenious Netsoft Pvt. Ltd.

Digital Marketer Executive

(Mar 2021 to April 2022)

Roles and Responsibilities:

  • Planned social media campaigns to increase engagement.
  • Boosted unique visits for client projects.
  • Created visuals and videos using Canva.
  • Tracked performance and optimized content for better results.

Recent Project

Results-driven Digital Marketing Specialist with proven expertise in SEO, email automation, paid advertising, and social media strategy. Skilled in developing data-backed campaigns that drive traffic, boost engagement, and increase conversions across multiple digital platforms. Adept at using tools like Google Analytics.

Digital Product-Getactyv

Contributed to enhancing the online presence of an AI-powered fitness platform by developing social media strategies, managing digital campaigns, and creating engaging content to promote personalized workout solutions and drive user engagement.

E-commerce / Retail (Gaming & Technology)

It is a leading online retailer specialising in premium gaming and PC-hardware accessories. With deep expertise in PC components, custom builds and gamer-centric gear, the company provides a broad range of high-performance products for serious gaming setups. Based in Chandigarh, India, with a strong history in IT retail and distribution, GamesNComps is committed to delivering quality, innovation and great value for PC enthusiasts.

Artist – SEAL

Worked on enhancing the digital presence of globally acclaimed artist SEAL by managing social media strategy, curating engaging content, and optimizing audience engagement to strengthen his online brand identity and reach.

Blogger – Nick Tsagaris

Worked on enhancing the online presence of lifestyle blogger Nick Tsagaris by managing content strategy, designing visually appealing posts, and optimizing engagement across topics like technology, travel, health, and motivation to grow his social media reach and audience interaction.

2024

Product Marketing – Jodha Jewels

Worked on boosting online sales for a luxury silver jewelry brand by executing targeted social media campaigns, creating high-converting visuals, and implementing content strategies that increased customer engagement and product inquiries for their 92.5 silver and antique collections.

2024

Google Analytics Project

Executed and monitored paid campaigns using Google Analytics to track performance, optimize conversions, and enhance overall ROI through data-driven insights.

Paid Campaign Management

Planned and managed result-oriented paid advertising campaigns across multiple platforms to drive targeted traffic and maximize lead generation.

Social Media Optimization (SMO)

Developed and implemented creative social media strategies to increase engagement, improve brand visibility, and grow organic reach across key platforms.

Performance Marketing

Focused on data analysis and ad performance tracking to refine campaign strategies, reduce cost-per-lead (CPL), and ensure measurable business growth.

MORE ABOUT Kuldeep

Results-driven Senior Digital Marketing Professional with 7+ years of experience in SEO, SMO, and Paid Campaigns — focused on driving brand growth, maximizing ROI, and delivering measurable business results.

I am a results-driven Senior Digital Marketing Professional with over 7 years of experience in crafting and executing impactful digital strategies.

My expertise spans Social Media Marketing, Paid Campaigns, and Digital Brand Management. I focus on creating data-driven strategies that boost brand visibility, engagement, and ROI. With a passion for delivering measurable results, I take pride in turning marketing goals into successful, growth-oriented outcomes that strengthen a brand’s digital presence.

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My Core Services

Leveraging 7+ years of experience to deliver comprehensive, data-driven strategies that optimize organic visibility, dominate social channels, and maximize campaign ROI.

Google Analytics

Utilizing Google Analytics 4 (GA4) and other tools to establish clear KPIs, track performance, and provide actionable insights.

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Paid Campaigns

End-to-end management of Google Ads (PPC/SEM) and social media advertising, focused entirely on conversion rate optimization.

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Social Media Optimization

Developing organic social strategies across platforms to boost brand awareness, engage target audiences, and drive high-quality content.

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Performance Marketing

Expertise in running ROI-driven campaigns focused on conversions, lead generation, and measurable business growth.

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Frequently Asked Questions ...

Insights into my approach to social media, campaigns, content strategy, and performance optimization.

I begin by analyzing the brand’s goals, target audience, and competitors. I set clear KPIs, choose the right platforms, and create a content calendar. I then execute, monitor, and optimize campaigns based on real-time data and feedback to ensure alignment with business objectives.

I focus on engagement rate, reach, follower growth, conversion rate, and ROI. For paid campaigns, I also track CTR, CPC, and cost per conversion to ensure campaigns are delivering value and meeting company targets.

I regularly analyze campaign performance, test different ad creatives and targeting options, and refine audience segments. I use A/B testing, retargeting, and budget reallocation to maximize results and minimize wasted spend, ensuring campaigns support company growth goals.

Once, a campaign underperformed due to poor audience targeting. I reviewed analytics, adjusted targeting, refreshed creatives, and reallocated the budget. This led to a 40% increase in engagement and conversions, directly supporting the company’s quarterly targets.

I research influencers whose audience aligns with the brand, assess their engagement and authenticity, and reach out with a clear brief. I ensure contracts are clear, monitor campaign progress, and measure results for future collaborations, always keeping the company’s brand image in mind.

I set clear goals and timelines from the start, provide regular updates, and maintain open communication. I use project management tools to track progress and ensure deliverables are met on time and to the client’s satisfaction, aligning with company standards.

I respond promptly, professionally, and transparently. I assess the situation, communicate with stakeholders, and implement a crisis management plan to protect the company’s reputation and restore trust.

I follow industry blogs, attend webinars, and participate in professional networks. I also conduct regular training sessions for my team to ensure we are always leveraging the latest tools and strategies for the company’s benefit.

I regularly collaborate with other departments, review company objectives, and adjust my strategy to support broader business initiatives. I present data-driven reports to leadership, showing how social media efforts contribute to company growth and brand visibility.